During 2021 I was asked to represent the Lamy Alstar (a classic fountain pen) in their new Thinking Tools campaign. The concept was very honest and a true representation of what I’m about so I was more than happy to be a part of it. Sadly due to Covid restrictions the film team were unable to travel to the UK. At this point I asked Aaron Child if he would be able to help. Working with Aaron made it easy to tell my story.
This weekend we are benchmarking the release of this short film with a gathering in my home town. Aaron has a new studio with so many possibilities for our creative community that we felt it was a great opportunity to share my work and celebrate this project.
Manchester & Shrewsbury are featured in the film. You can also see a short clip of my daughter in my studio which I will cherish in years to come.
The Thinking Tools campaign can also be found in Monocle and Wallpaper Magazine.
Cherie Jerrard 